Whether you have a one-person home bakery or a big fat team baking cakes, you can win in the digital space with marketing.

The inclination for online orders has increased and you can leverage it with well-planned bakery campaigns to stand out and beat the competition.

Here’s your go-to digital marketing strategy for cake business:

Drool-worthy social media ads

You are in a lip-smackingly awesome business and your creatives should sell that. The scrollers must crave that piece of cake looking at the delectable ads.

So your first strategy should be around social media marketing for cakes. Organic posts do well but paid ads are the fastest way to get traction.

Launch Facebook and Instagram ads for cakes.
Play with offers and discounts.
Chef’s specials? Please highlight.
Customisation options available? Keep placing your unique offers in front of the people clearly.

You can check out instant cake ads on Intellemo. These have been designed by professionals and the content has been pre-written by content writers. Make minor changes and launch.

Apt targeting

Target the correct people. If you specialise in wedding cakes, target people who are about to get married and so.

Thinking and creating audience is hard and time-consuming. So choose instant cake marketing campaigns. Every ad has audience mapped to it, created by marketers. Just launch in a click.

SEO

Have a mobile-friendly page or website for bakery advertising. Keep optimising it for SEO growth. Include all keywords that people search frequently.

Influencers can be your friends

You can call food influencers at your bakery and ask them to taste and review your cakes. The reviews and videos can be shared to create a lot of hype and engagement.

Optimize your bakery campaigns

Keep optimising your cake marketing campaigns. Track all important metrics. Change your strategy accordingly.

With intellemo you get auto-optimisation across account.

Retargeting

Do not forget to retarget your old customers. Getting repeat orders is the real growth hack for businesses.

Other tips

Register your business on my Google Business
Leverage user-generated content
Keep asking for reviews and manage them well
Use video content to share some cool recipes, behind the scenes, personal stories etc.

Start digital marketing for baking today. Launch click-worthy cake ads, macaroon ads, muffin ads etc. in one-click.

Cake Ad Campaigns