Supermarket business was believed to be a ‘safe business’ because the demand isn’t severely affected with changes in economic factors.

But thanks to digitization, the competition is aggressive and has made it difficult to thrive.

Online grocery stores and apps have given the taste of convenience to customers and a lot of efforts are required to be recognized as a trusted brand in the sea of fishes.

So it's high-time you start leveraging digital marketing.

Relax those frayed nerves. We are here to guide you with the complete digital marketing strategy for supermarkets.

Social media for the win

Use a mix of organic posts and sponsored ads. Paid ads are a quick way to get all those eyeballs and convert the traffic. Organic posts work but they take time.

Colorful creatives with right communication and offers will always be click-worthy.

Use FOMO and discount offers
Reward based systems on minimum purchases can be a win-win
Communicate any additional services that you are providing. Free pickups and deliveries? Tell!

Your supermarket ads and ad content are ready with Intellemo. A team of professionals has done all the homework for you to launch full-proof supermarket marketing campaigns.

Just explore from a number of options and launch.

Correct audience

There can be a number of audience groups for your supermarket campaigns. Nailing the correct audience is a marketing win.

Our in-house marketing team has therefore created and mapped audiences for all supermarket marketing campaigns.

Campaign optimisation

For getting the best value for your money, keep optimising your campaigns.

But you don’t have to do it manually. With Intellemo you get auto-optimisation across account.

If you have an online grocery store:

Have an intuitive application or a good website. Make sure the inventory is clearly indicated/updated and there are separate pages for different categories.
You can even have your webpages in regional languages to convert localites better.
Get your business listed on Google My Business
Run in-store ads for foot traffic
You can also use SMS marketing, Whatsapp marketing and push notifications.

Start digital marketing for supermarkets today. Run instant supermarket campaigns with Intellemo.

Supermarket Ad Campaigns